Double Brand Wrestling Federation (DBWF for short) was just a small fantasy for a, then young, Jack Daniels. Everyday after school he would rush home and plan match stipulations and draw up graphics for the DBWF. Jack was a very smart kid and because of this, he was a very accomplished businessman. However, he never got to create his young fantasy to life, until recently where he sold over half of his shares and companies to create DBWF. So it's safe to say that this is a massive gamble.
The DBWF Arena was bought from a previous federation that had to close. So it wasn't as expensive as Jack originally thought.
The DBWF titles were custom made. Only the absolute best would satisfy Jack Daniels.